This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Central and Eastern Europe in 2016. That year, 45 percent of Central and Eastern European respondents stated that a key driver for investing in programmatic was client demand.
Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*
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IAB Europe. (October 13, 2016). Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016* [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/679574/programmatic-key-investment-drivers-in-central-and-eastern-europe/
IAB Europe. "Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/679574/programmatic-key-investment-drivers-in-central-and-eastern-europe/
IAB Europe. (2016). Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/679574/programmatic-key-investment-drivers-in-central-and-eastern-europe/
IAB Europe. "Most Important Reasons to Invest in Programmatic Advertising in Central and Eastern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/679574/programmatic-key-investment-drivers-in-central-and-eastern-europe/
IAB Europe, Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016* Statista, https://www.statista.com/statistics/679574/programmatic-key-investment-drivers-in-central-and-eastern-europe/ (last visited June 15, 2024)
Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016* [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/679574/programmatic-key-investment-drivers-in-central-and-eastern-europe/