This statistic shows the results of a survey conducted between October 2017 and January 2018 among 2,000 adult Americans on their preferred life insurance brand. The results were sorted by age. During the survey, 12.9 percent of respondents aged 18 to 34 stated their preferred brand is State Farm; 15.6 percent of respondents aged 35 to 49 said the same.
United States: Brand preferences for life insurance from October 2017 to January 2018, by age
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Foreign life insurance companies market share in Luxembourg 2010-2021
- Premium Statistic Market share life insurance companies in Belgium 2015-2021, by gross written premium
- Premium Statistic Life insurance companies coverage ratio in Luxembourg 2013-2022
- Premium Statistic Long-term investments of life insurers in Canada in 2021, by type
- Premium Statistic Distribution of life insurance products in Canada 2006-2021
- Premium Statistic Latin America: ratio of life insurance premiums to GDP 2019, by country
- Basic Statistic Leading life actuarial firms in the U.S. 2015, by loss reserves
- Premium Statistic Penetration rate of life insurance in Sub-Saharan Africa 2014, by country
- Premium Statistic Value of gross written life insurance premiums Nigeria 2000-2022
- Premium Statistic Value of gross written life insurance premiums Kenya 2000-2022
About the region
10
- Premium Statistic Leading auto insurers in New York 2023, by customer satisfaction rating
- Premium Statistic Leading auto insurers in California 2023, by customer satisfaction rating
- Premium Statistic Leading auto insurers in Texas 2023, by customer satisfaction rating
- Premium Statistic Share of adults who owned life insurance in the U.S. 2011-2023
- Basic Statistic Leading stock life and health insurance companies in the U.S. by revenue 2020
- Premium Statistic Largest U.S. life insurance companies in 2018, by life insurance in force
- Premium Statistic Purchases of life insurance in the U.S. 2018, by state
- Premium Statistic Personal liability insurance by brand in the U.S. 2019
- Premium Statistic Life insurance ownership gap in the U.S. 2011-2019
- Premium Statistic Credit card brand preferences in the U.S. in 2017 and 2018, by gender
Selected statistics
1
Other regions
9
- Premium Statistic Share of online life insurance premium by third-party way in China 2015-2018
- Premium Statistic Life insurance usage in France 2020, by insurance plan owners
- Premium Statistic Value of gross written life insurance premiums South Africa 2000-2021
- Basic Statistic Irish life insurance market: companies ranked by total assets as of 2015
- Premium Statistic Life insurances ROE performance Indonesia 2011-2015
- Basic Statistic Long term life and annuities insurance: net income on total premiums UK 2005-2018
- Premium Statistic Life insurance companies Great Britain 2018-2020, by number of insurance plan owners
- Premium Statistic Total value of life premiums in selected countries in Africa 2018-2019
- Premium Statistic Technical result of the insurance sector Netherlands by insurance branch 2012-2021
Related statistics
8
- Premium Statistic Americans' preferred big box retailers from February to June 2018, based on price
- Premium Statistic Americans' preferred quick serve restaurants February to June 2018, based on price
- Premium Statistic American women' s preferred facial moisturizer brands 2018, based on quality
- Premium Statistic Americans' preferred men's athletic shoe brands 2018, based on quality
- Premium Statistic Americans' preferred laptop computer brands 2018, based on special offer or sale
- Premium Statistic Americans' preferred airlines from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred big box retailers from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred midsize sedans from February to April 2018, based on loyalty
Further Content: You might find this interesting as well
The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for life insurance from October 2017 to January 2018, by age [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. "United States: Brand preferences for life insurance from October 2017 to January 2018, by age." Chart. March 1, 2018. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. (2018). United States: Brand preferences for life insurance from October 2017 to January 2018, by age. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. "United States: Brand Preferences for Life Insurance from October 2017 to January 2018, by Age." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor, United States: Brand preferences for life insurance from October 2017 to January 2018, by age Statista, https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/ (last visited June 08, 2024)
United States: Brand preferences for life insurance from October 2017 to January 2018, by age [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/