Italy: convenience as reason to choose where to buy a book 2017
This statistic depicts the results of a survey investigating on the reasons that drive the decisions of customers regarding buying books through different purchase channels because of convenience in Italy in 2017, broken down by gender and by purchase channel. According to data, 59 percent of asked female readers preferred to buy books at large scale distribution because books were always on sale, while just 16 percent of asked male readers admitted to by books at bookstores because they took the chance when there were promotions and sales.
