Julia Stoll
Research expert covering TV and video media
Detailed statistics
Users of video-on-demand in the U.S. 2017-2027, by type
Detailed statistics
Time spent watching TV and digital video in the U.S. 2021-2025
Detailed statistics
Number of TV households in the U.S. 2023-2027, by type
Number of TV households in the U.S. 2023-2027, by type
Number of television households in the United States in 2023 and 2027, by type (in millions)
Time spent watching TV and digital video in the U.S. 2021-2025
Average daily time spent watching traditional TV and digital video in the United States from 2021 to 2025 (in hours.minutes)
Number of TV and video households in the U.S. 2022, by platform type
Number of households using selected TV and video platform types in the United States in 3rd quarter 2022 (in millions)
Share of adults watching TV or movies in the U.S. 2022, by video platform type
Share of adults watching TV or movies in the United States as of September 2022, by video platform type
Market share of vMVPDs worldwide 2024
Market shares of virtual multichannel video programming distributors (vMVPDs) worldwide as of February 2024
Subscription to video streaming and MVPD services in the U.S. 2021-2023
Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023
Daily time spent with video by U.S. adults 2019-2027, by device
Average daily time spent with video content among adults in the United States from 2019 to 2027, by device (in minutes)
Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023
Connected TV penetration rate in the U.S. 2014-2023
Internet-connected TV penetration rate in the United States from 2014 to 2023
Connected TV viewers in the U.S. 2023, by age group
Share of daily connected television viewers in the United States as of May 2023, by age group
Screens for SVOD streaming in the U.S. and Canada 2023
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2023
Time spent share on connected TV in the U.S. 2022-2023, by platform type
Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type
Growth of media ad revenues in the U.S. 2021-2023, by medium
Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium
CTV ad spend in the U.S. 2019-2027
Connected TV (CTV) advertising spending in the United States from 2019 to 2027 (in billion U.S. dollars)
Digital video ad views in the U.S. 2023, by platform
Distribution of digital video ad views in the United States in 1st half 2023, by distribution platform type
Number of vMVPD subscribers in the U.S. 2023
Number of subscribers to selected virtual multichannel video programming distributor (vMVPD) services in the United States in 2023 (in millions)
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels available on selected vMVPD services in the United States as of February 2024
Usage of streaming services after cutting the cord in the U.S. 2022
Main services used by cable TV subscribers that previously cut the cord while they relied on streaming in the United States as of 2022
Hulu ARPU in the U.S. 2019-2024
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 2nd quarter 2024 (in U.S. dollars)
Number of FuboTV paid subscribers worldwide quarterly 2020-2024
Number of FuboTV paid subscribers worldwide from 1st quarter 2021 to 1st quarter 2024, by market (in 1,000s)
Sling TV: number of quarterly subscribers 2017-2023
Number of Sling TV subscribers in the United States from 1st quarter 2017 to 4th quarter 2023 (in millions)
Global number of Pluto TV MAUs 2020-2022
Number of monthly active users (MAUs) of Pluto TV worldwide from 2nd quarter 2020 to 4th quarter 2022 (in millions)
Consumer video entertainment spending in the U.S. 2018-2022, by type
Consumer spending on home video entertainment in the United States in 3rd quarter 2018 and 3rd quarter 2022, by type (in billion U.S. dollars)
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Growth of the five largest traditional pay TV and virtual multichannel video programming distributor (vMVPD) subscriptions in the United States from 2nd quarter 2021 to 3rd quarter 2022
Daily time of US. adults spent with traditional versus streaming TV 2018-2022
Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022
Virtual pay TV subscriptions in the U.S. 2017-2026
Number of and year-over-year change in virtual pay TV subscriptions in the United States from 2017 to 2026
Gen Z teenagers using SVOD and vMVPD services in the U.S. 2022
Distribution of 13-17 year-old Generation Z consumers subscribing to and using selected SVOD and vMVPD services in the United States as of November 2022
Gen Z adults using SVOD and vMVPD services in the U.S. 2023
Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023
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