Groupon - statistics & facts

Launched in the U.S. city of Chicago just a month before the beginning of the 2008 global financial crisis, the deals site Groupon proved to be a real lifeline for both consumers and sellers in times of economic uncertainty. Over a decade later, this marketplace remains one of the most popular coupons and discount sites in the United States. However, the last few years have presented a real challenge for the firm, which has seen its financial results slump. Unlike the “great recession” of 2008, the COVID-19 pandemic seems to have exacerbated an already dwindling situation.

The end of Groupon's golden days?

Following a year of disappointing results, Groupon's CEO and co-founder, Andrew Mason, was removed from his duties in February 2013. Since then, the company has been on a roller coaster ride. After reaching an all-time high global revenue of three billion U.S. dollars in 2016, revenues have been decreasing annually. With the coronavirus taking its toll, consumers across the globe stopped traveling and engaging in social activities, leaving the daily deals site with revenues below 1.5 billion dollars in 2020. After the height of the pandemic, results did not recover, with revenues decreasing even further to 599 million dollars in 2022. Similarly, Groupon has struggled to retain, let alone grow, its user base. Between 2017 and 2023, the number of active customers on the site more than halved from nearly 50 million to less than 20 million.

Website or app, competition is tough

Born in Las Vegas, Nevada, the deal-sharing website Slickdeals stands as Groupon's biggest rival, registering nearly twice as many visits in the United States. While Groupon made its name through its web portal, the growing demand for mobile solutions has led the company to increasingly invest in its app. In 2022, Groupon was the sixth most downloaded free discount and offers app in the world, far behind Denmark's Too Good To Go. Meanwhile, in the United States, it was surpassed by the savings applications Fetch Rewards and Upside, which registered 14 million and 12 million downloads, respectively.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by L. Yltävä, Jan 10, 2024

Key insights

Global revenue
515m USD
Revenue in North America
380m USD
Monthly website visits in the U.S.
40m
Get more insights

Editor’s Picks Current statistics on this topic

Revenue of Groupon from 2nd quarter 2009 to 1st quarter 2024 (in million U.S. dollars)

B2C Services

Groupon: quarterly revenue 2009-2024

Worldwide visits to Groupon.com from March to May 2024 (in millions)

Reach & Traffic

Total global visitor traffic to Groupon.com 2024

Number of monthly downloads of the Groupon app worldwide from January 2019 to May 2024, by operating system (in 1,000s)

B2C Services

Groupon app monthly downloads worldwide 2019-2024, by operating system

Further recommended statistics

Overview

4

Overview

Company figures

7

Company figures

Competitors

7

Competitors

Online traffic

6

Online traffic

Mobile app

4

Mobile app

Further reports

Get the best reports to understand your industry

Digital coupons and deals in the United States
Digital coupons and deals in the United States
Mobile commerce in the United States
Mobile commerce in the United States
Social commerce in the United States
Social commerce in the United States
B2B advertising and marketing in the U.S.
B2B advertising and marketing in the U.S.
Coronavirus: impact on e-commerce in the U.S.
Coronavirus: impact on e-commerce in the U.S.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu