According to a survey conducted by Rakuten Insight in July 2021, 56 percent of the male Vietnamese respondents who used K-beauty products usually got their information on the latest Korean skincare products and trends through social media beauty influencers. Within the survey, the share of male respondents who used Korean beauty products was around 38 percent of all male respondents.
Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2021
Characteristic
Share of respondents
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among male respondents who use Korean beauty products
Method of interview
Online survey
Supplementary notes
The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.
Original question: Where do you usually get information on the latest Korean Beauty skincare products and trends from?
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Rakuten Insight. (October 11, 2021). Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1041409/vietnam-preferred-information-sources-on-korean-skincare-products-among-males/
Rakuten Insight. "Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2021." Chart. October 11, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1041409/vietnam-preferred-information-sources-on-korean-skincare-products-among-males/
Rakuten Insight. (2021). Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1041409/vietnam-preferred-information-sources-on-korean-skincare-products-among-males/
Rakuten Insight. "Main Information Sources on The Latest Korean Skincare Products and Trends among Male Vietnamese Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041409/vietnam-preferred-information-sources-on-korean-skincare-products-among-males/
Rakuten Insight, Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2021 Statista, https://www.statista.com/statistics/1041409/vietnam-preferred-information-sources-on-korean-skincare-products-among-males/ (last visited June 18, 2024)
Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041409/vietnam-preferred-information-sources-on-korean-skincare-products-among-males/