Leading digital advertising industry challenges in Europe 2024

Published by Statista Research Department, Apr 22, 2024
During a survey carried out among advertising executives from Europe and released in February 2024, it was found that third-party cookie depreciation was the leading challenge facing the digital advertising industry, named by 36 percent of respondents. Sustainability ranked third, mentioned by 27 percent of respondents.

Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024

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Release date

February 2024

Region

Europe

Survey time period

November 2023 to January 2024

Number of respondents

186 respondents

Special properties

among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online panel

Citation formats
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Statistics on " Digital advertising in Europe "

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Overview

7

Formats

8

Social media

6

Programmatic

6

Marketer insights

8

Further related statistics

7

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Topics

Third-party cookie deprecationGoogleMarketing technologyData usage in marketing and advertisingDigital advertising worldwide
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