This statistic presents the distribution of advertising spending in the Asia Pacific region in 2018, broken down by medium. According to data from Zenith, the internet had a share of about 46.52 percent of the total advertising spending, followed by TV with a share of approximately 30.13 percent in that year.
Distribution of advertising spending in Asia Pacific in 2018, by medium
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Asia Pacific region includes Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
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Zenith. (December 9, 2019). Distribution of advertising spending in Asia Pacific in 2018, by medium [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/238384/asia-pacific-advertising-revenue/
Zenith. "Distribution of advertising spending in Asia Pacific in 2018, by medium." Chart. December 9, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/238384/asia-pacific-advertising-revenue/
Zenith. (2019). Distribution of advertising spending in Asia Pacific in 2018, by medium. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/238384/asia-pacific-advertising-revenue/
Zenith. "Distribution of Advertising Spending in Asia Pacific in 2018, by Medium." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/238384/asia-pacific-advertising-revenue/
Zenith, Distribution of advertising spending in Asia Pacific in 2018, by medium Statista, https://www.statista.com/statistics/238384/asia-pacific-advertising-revenue/ (last visited June 18, 2024)
Distribution of advertising spending in Asia Pacific in 2018, by medium [Graph], Zenith, December 9, 2019. [Online]. Available: https://www.statista.com/statistics/238384/asia-pacific-advertising-revenue/