Factors influencing food and beverage purchases 2012-2016

The graph shows which factors are important to consumers in the U.S. when purchasing foods and beverages from 2012 to 2016. In 2012, 73% of respondents say that the price has an impact on their decision to buy foods and beverages.

How much of an impact do the following have on your decision to buy foods and beverages?*

Characteristic	Taste	Price	Healthfulness	Convenience	Sustainability
2012	87%	73%	61%	53%	35%
2013	89%	71%	64%	56%	36%
2014	90%	73%	71%	51%	38%
2015	83%	68%	60%	52%	35%
2016	84%	71%	64%	52%	41%

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Release date

May 2016

More information

Region

United States

Survey time period

March 17 - March 24, 2016

Number of respondents

1,003 respondents

Age group

18-80 years

Special properties

Research Now consumer panel

Method of interview

Online survey

Supplementary notes

* Percentage of respondents rating 4 to 5 on 5-point scale, from "no impact" (1) to "a great impact" (5)

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