Share of ad revenue-generating apps according to app developers 2019

Published by Laura Ceci, Aug 25, 2023
According to a quarter of responding app developers from the United States and the UK, less than ten percent of their apps currently generated ad revenue. During the June 2019 survey, a further 36 percent stated that ten to 30 percent of their apps generated ad revenue.

What percentage of your app/s currently generate ad revenue, and what will the percentage be in the next 2 years and 5 years?

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Release date

October 2019

Region

United Kingdom, United States

Survey time period

June 2019

Number of respondents

400 respondents

Age group

18 years and older

Special properties

app developers

Supplementary notes

Original question: What percentage of your app/s currently generate ad revenue, and what will the percentage be in the next 2 years and 5 years?
75% percent of respondents were from the United States

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