Important loyalty program benefits for millennials in the U.S. 2013

Published by Statista Research Department, Jun 23, 2014
The statistic presents information on importance of loyalty program benefits for millennial consumers in the United States as of November 2013. It was found that 55 percent of millennials found it important to receive personalized product/service experiences.

Importance of loyalty program benefits for millennials in the United States as of November 2013

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Release date

June 2014

Region

United States

Survey time period

November 2013

Special properties

among internet users who participate in loyalty programs / top two box

Supplementary notes

Millennials are defined as aged 20 to 34.

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