Gas station brand competitiveness index in South Korea 2023

Published by
H. Yoo,
Jan 24, 2024
In 2023, SK ranked first among gas station brands in terms of brand competitiveness, with a score of 77 out of 100. This was followed by GS Caltex and S-Oil, each with a score of 76.

National Brand Competitiveness Index of gas station brands in South Korea in 2023

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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