The statistic shows the results of a survey on the factors that characterize a product as 'premium' in North America in 2018. In 2018, 58 percent of respondents polled considered high-quality materials or ingredients as a factor that characterizes a product as premium.
Consumer rating of factors that characterize a product as 'premium' in North America in 2018
Characteristic
Share of respondents
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Nielsen. (March 4, 2019). Consumer rating of factors that characterize a product as 'premium' in North America in 2018 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/983431/factors-that-characterize-premium-products-us/
Nielsen. "Consumer rating of factors that characterize a product as 'premium' in North America in 2018." Chart. March 4, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/983431/factors-that-characterize-premium-products-us/
Nielsen. (2019). Consumer rating of factors that characterize a product as 'premium' in North America in 2018. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/983431/factors-that-characterize-premium-products-us/
Nielsen. "Consumer Rating of Factors That Characterize a Product as 'premium' in North America in 2018." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/983431/factors-that-characterize-premium-products-us/
Nielsen, Consumer rating of factors that characterize a product as 'premium' in North America in 2018 Statista, https://www.statista.com/statistics/983431/factors-that-characterize-premium-products-us/ (last visited June 18, 2024)
Consumer rating of factors that characterize a product as 'premium' in North America in 2018 [Graph], Nielsen, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/983431/factors-that-characterize-premium-products-us/