Stacy Jo Dixon
Research expert covering social media usage worldwide
Romantic connections are at the tip of your finger. Dating app Tinder revolutionized online dating with its iconic swipe mechanism. Solidifying its impact as a cultural phenomenon, the app has embedded the phrase "swipe right, swipe left" into everyday vocabulary, used by users and non-users alike.
In terms of downloads, as of February 2024, Tinder was still the most downloaded dating app in the world, miles ahead of Bumble and Litmatch, which ranked second and third, respectively. In the United States, the second largest online dating market after China, Bumble took the top spot, with over 735,000 downloads in February 2024, compared to Tinder’s 618,000 downloads.
Tinder's fame extends across Europe as well. In the United Kingdom, 88 percent of online dating service users were aware of the brand as of November 2023, and 43 percent were actively using it. Germany mirrors this high awareness and usage, cementing Tinder's status as a household name in online dating. In addition, 37 percent of German users said they liked using Tinder.
Nevertheless, users say that dating apps are convenient, accessible, and make it easier to meet new people. As long as people are looking for partners via online platforms, Tinder will have a place in the realm of online dating.
Tinder approaches its silk anniversary
Since the dating platform launched in 2012, Tinder has gone from strength to strength in many aspects. In 2023, Tinder's direct revenue amounted to 1.9 billion U.S. dollars, an increase of approximately seven percent from the previous year. The total global revenue of in-app purchases amounted to approximately 64 million U.S. dollars in January 2024. Overall, 27.3 million U.S. dollars were generated by users based in North and Latin America. Users in Europe, the Middle East and Africa generated 24.7 million U.S. dollars in revenue in the first month of 2024.In terms of downloads, as of February 2024, Tinder was still the most downloaded dating app in the world, miles ahead of Bumble and Litmatch, which ranked second and third, respectively. In the United States, the second largest online dating market after China, Bumble took the top spot, with over 735,000 downloads in February 2024, compared to Tinder’s 618,000 downloads.
Tinder takes the cake
As a brand, Tinder enjoys outstanding awareness. In the United States, Tinder holds significant brand recognition, with 85 percent of dating service users being familiar with the app. As of November 2023, it stood as the most recognized online dating brand in the country, followed by eHarmony, Match, and Bumble.Tinder's fame extends across Europe as well. In the United Kingdom, 88 percent of online dating service users were aware of the brand as of November 2023, and 43 percent were actively using it. Germany mirrors this high awareness and usage, cementing Tinder's status as a household name in online dating. In addition, 37 percent of German users said they liked using Tinder.
It’s a match: online love and online risk
As singles and those seeking companionship flock to Tinder and other dating services, there are unfortunately downsides to online dating. According to a survey conducted in the United Kingdom in 2023, 16 percent of online dating service users admitted to lying about their age, whilst 11 percent had lied about their name. Additionally, one in ten had not been truthful about their location. Men and women appear to have somewhat different experiences of the online dating world. Women are more likely than men to be sent sexually explicit messages or images they did not consent to, as well as being called offensive names.Nevertheless, users say that dating apps are convenient, accessible, and make it easier to meet new people. As long as people are looking for partners via online platforms, Tinder will have a place in the realm of online dating.
