Beyond Meat brand profile in Germany 2023

Beyond Meat brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany as of July 2023

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Number of respondents

822 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand awareness question: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Brand popularity question: "When it comes to meat substitutes, which of the following brands do you like?"

Brand usage question: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"

Brand loyalty question: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"

Brand buzz question: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising."

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Statistics on " Meat substitutes market in Germany "

Other statistics that may interest you Meat substitutes market in Germany

Overview

7

Segments

5

Brands

7

Consumption

8

Prices

6

Further related statistics

10
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