Non-digital advertising touchpoints in Italy 2024

"On TV" and "On billboards, screens, and other advertising spaces on the go (including in public transportation)" are the top two answers among Italian consumers in our survey on the subject of "Non-digital advertising touchpoints".
Find this and more survey data on non-digital advertising touchpoints in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Non-digital advertising touchpoints in Italy as of March 2024

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Number of respondents

12,207 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across non-digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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