Leading insurance brands on Instagram based on user engagement in Italy Q4 2019
Blogmeter as the sum of likes and comments that mention the brands on the social network. According to data provided, Allianz ranked first with 177,429 likes and comments. Following in the ranking came Unipol and Axa with 74,370 and 42,976, respectively. The insurance companies Unipol and Allianz belong also to the top three the most active on Facebook in terms of user engagement.
From October to December 2019, Allianz was by far the most active insurance brand on Instagram in terms of user engagement. More specifically, the ranking displayed refers to the posts edited in Italian language and was calculated by