According to a survey carried out among fintech companies in Colombia in 2018, 67 percent of the businesses surveyed were targeting consumers with bank accounts. However, only 17 percent of the fintechs said they targeted potential customers residing in rural areas.
Main target consumers of fintech companies in Colombia in 2018
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Superintendencia Financiera de Colombia. (April 4, 2019). Main target consumers of fintech companies in Colombia in 2018 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. "Main target consumers of fintech companies in Colombia in 2018." Chart. April 4, 2019. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. (2019). Main target consumers of fintech companies in Colombia in 2018. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. "Main Target Consumers of Fintech Companies in Colombia in 2018." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia, Main target consumers of fintech companies in Colombia in 2018 Statista, https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/ (last visited June 13, 2024)
Main target consumers of fintech companies in Colombia in 2018 [Graph], Superintendencia Financiera de Colombia, April 4, 2019. [Online]. Available: https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/