Sources of brand discovery for Boomers in the U.S. 2019

Published by
J. G. Navarro,
Jan 6, 2023
The statistic presents information on sources of brand discovery for Baby Boomers in the United States as of March 2019. According to the data, 11 percent of Baby Boomer respondents discovered brands through social media, while 43 percent indicated TV advertising as their source of brand discovery.

Sources of brand discovery for Baby Boomers in the United States as of March 2019

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Sources

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Release date

March 2019

Region

United States

Survey time period

March 2019

Number of respondents

11,000 respondents

Age group

54-72 years

Supplementary notes

The source did not provide exact information on the survey date.
Data shows where cohorts say they primarily find out about new products.

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