Online ads translating into in-store purchase Singapore 2019
According to the results of a survey on Singaporean shoppers between April and May 2019, 86 percent of respondents stated that they had been influenced by online ads they saw while outdoors to purchase the product in a physical store. Digital advertising was forecasted to grow both in expenditure and market share, and the results of this survey seemed to prove the effectiveness of online advertising in influencing in-store purchases.