Expectations of the purchasing process in Poland 2018

Published by
Adriana Sas,
Apr 10, 2024
In 2018, customers in Poland expected companies to create or improve their loyalty programs. More than 47 percent of respondents wanted to have their order status information for online purchases sent on an ongoing basis.

Customers' expectations of the purchasing process in Poland in 2018*

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Release date

February 2019

Region

Poland

Survey time period

November 19-22, 2018

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

Internet users

Method of interview

Online panel

Supplementary notes

* The original question was worded as follows: (Polish) "Co poprawiłbyś/-abyś w procesie zakupowym sklepów/firm, w których najczęściej robisz zakupy?" (English: "What would you improve in the shopping process of the shops/companies in which you shop most often?").

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