Factors influencing female consumers to try K-beauty products Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Nov 10, 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 60 percent of female Indonesian respondents would try a Korean beauty product if it was recommended to them by family and friends. K-beauty has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Factors influencing female consumers to try Korean beauty products in Indonesia as of July 2021

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Release date

October 2021

Region

Indonesia

Survey time period

July 8 to 30, 2021

Number of respondents

3,438 respondents

Age group

16 years and older

Special properties

female respondents

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"What would influence you to try a Korean beauty skincare product?"

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