Factors influencing male consumers to try K-beauty products Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Nov 10, 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 64 percent of male Indonesian respondents would try a Korean beauty product if it was recommended to them by family and friends. K-beauty has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Factors influencing male consumers to try Korean beauty products in Indonesia as of July 2021

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Details: Indonesia; July 8 to 30, 2021; 2,266 respondents; 16 years and older; male respondents; Online survey

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