Important revenue sources for business growth according to CMOs worldwide 2018

Published by
J. G. Navarro,
Jan 6, 2023
In a 2018 survey, 44 percent of global pioneer CMOs viewed new partnerships or ventures as an important source of revenue for business growth. Data monetization was also essential for business growth, with 42 percent of global pioneer CMOs indicating it was an important revenue stream.

Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018

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Source

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Release date

April 2019

Region

Worldwide

Survey time period

March to April, 2018

Number of respondents

935 respondents

Method of interview

Online omnibus survey

Supplementary notes

Question: How important are the following sources of revenue growth for you as a marketing leader to tap into today?

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