This chart shows the share of advertising expenditure by media type in the United Kingdom (UK) from 2017 to 2021. The figures for 2019, 2020, and 2021 are forecasts. The share of internet advertising spend increased from 61 percent in 2017 to 65 percent in 2018 and, according to these forecasts, will continue to grow.
Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media
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Other statistics that may interest you Out-of-home advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2023
- Premium Statistic Change in OOH advertising spending worldwide 2014-2028
- Premium Statistic Global OOH and DOOH advertising spending 2014-2028
- Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue
UK market
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- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic OOH advertising spending in the UK 2011-2023
- Premium Statistic OOH ad spend annual growth rate in the UK 2023-2024
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
- Premium Statistic Number of OOH impacts in Great Britain 2020-2023
- Premium Statistic Roadside ads in England & Wales 2023, by area deprivation decile
- Premium Statistic Ad industry power consumption in the UK 2022, by medium
Market leaders
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- Premium Statistic Revenue of OOH media companies in the UK 2022
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
- Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2023
- Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Formats & segments
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- Premium Statistic DOOH share in OOH ad spend in the UK 2015-2027
- Premium Statistic Outdoor advertising revenue in the UK 2005-2023, by environment
- Premium Statistic Number of OOH impacts in Great Britain 2023, by format
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2024
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
- Premium Statistic Most common modes of transportation for commuting in the UK 2024
- Premium Statistic Duration of daily commute in the UK 2024
- Premium Statistic Retail footfall year-on-year change in the UK April 2024, by location
Further related statistics
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Zenithmedia. (March 1, 2019). Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia. "Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media." Chart. March 1, 2019. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia. (2019). Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia. "Share of Ad Expenditure in The United Kingdom (Uk) from 2017 to 2021*, by Media." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia, Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media Statista, https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/ (last visited June 13, 2024)
Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media [Graph], Zenithmedia, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/