This chart shows television advertising expenditure in the United Kingdom (UK) from 2017 to 2021. The figures for 2019, 2020, and 2021 are forecasts. Advertising spend on TV increased from 3.91 billion British pounds in 2017 to 3.95 billion British pounds in 2018 and, according to these forecasts, will grow to 4.11 billion British pounds in 2021.
TV advertising expenditure in the United Kingdom (UK) from 2017 to 2021* (in billion GBP)
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Other statistics that may interest you TV advertising in the United Kingdom
Overview
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- Premium Statistic TV advertising spending in the UK 2011-2023
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
- Premium Statistic Most-viewed TV advertisers in the UK 2023
- Premium Statistic Ad industry power consumption in the UK 2022, by medium
- Premium Statistic Ad industry carbon emissions in the UK 2022, by medium
Major players
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Marketer insights
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- Premium Statistic Leading marketing channels for storytelling in the UK 2023
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic Sources of advanced TV ad budgets in the UK 2023
- Premium Statistic Drivers of advanced TV ad spend in the UK 2023
- Premium Statistic Inhibitors of advanced TV ad spend in the UK 2023
- Premium Statistic Share of marketers who think it is time to get rid of GRPs in the UK 2023
- Premium Statistic Readiness to get rid of GRPs in the UK 2023
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2024
- Premium Statistic Traditional TV advertising reach in the UK 2020-2029, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2023
- Premium Statistic Time spent with TV advertising in the UK 2022-2023
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Communication methods used by retailers in Great Britain 2023
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
Spotlight: connected TV
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- Premium Statistic Household penetration of smart TV sets in the United Kingdom (UK) 2014-2023
- Premium Statistic Household ownership of smart TV in the United Kingdom (UK) 2014-2023, by age
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
- Premium Statistic Connected TV ad spend growth in the UK 2023, by format
Further related statistics
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- Pfizer's ad spending 2006-2023
- FIFA broadcasting revenue 2015-2023
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
- Use of a smart TV to go online in the UK 2013-2020, by age
- Number of TV households in the UK 2010-2019, by platform
- Installed base of consumer electronics in U.S. households, by category
- NBC Universal's operating income 2010-2016
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Media influencing final decisions about politics in the U.S. in 2011
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- FIFA broadcasting revenue 2015-2023
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
- Use of a smart TV to go online in the UK 2013-2020, by age
- Number of TV households in the UK 2010-2019, by platform
- Installed base of consumer electronics in U.S. households, by category
- NBC Universal's operating income 2010-2016
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Media influencing final decisions about politics in the U.S. in 2011
Zenithmedia. (March 1, 2019). TV advertising expenditure in the United Kingdom (UK) from 2017 to 2021* (in billion GBP) [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1046608/tv-ad-spend-united-kingdom-uk/
Zenithmedia. "TV advertising expenditure in the United Kingdom (UK) from 2017 to 2021* (in billion GBP)." Chart. March 1, 2019. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1046608/tv-ad-spend-united-kingdom-uk/
Zenithmedia. (2019). TV advertising expenditure in the United Kingdom (UK) from 2017 to 2021* (in billion GBP). Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1046608/tv-ad-spend-united-kingdom-uk/
Zenithmedia. "Tv Advertising Expenditure in The United Kingdom (Uk) from 2017 to 2021* (in Billion Gbp)." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1046608/tv-ad-spend-united-kingdom-uk/
Zenithmedia, TV advertising expenditure in the United Kingdom (UK) from 2017 to 2021* (in billion GBP) Statista, https://www.statista.com/statistics/1046608/tv-ad-spend-united-kingdom-uk/ (last visited June 13, 2024)
TV advertising expenditure in the United Kingdom (UK) from 2017 to 2021* (in billion GBP) [Graph], Zenithmedia, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1046608/tv-ad-spend-united-kingdom-uk/