Drive-to-store advertising spending worldwide 2018-2023

Published by
J. G. Navarro,
Jan 6, 2023
It was calculated that in 2019 global drive-to-store advertising spending stood at 55 billion euros (approximately 60 billion U.S. dollars). This form of advertising is meant to increase fort traffic to brick and mortar stores. According to market projections, drive-to-store ad spend will reach 75 billion euros in 2023.

Drive-to-store advertising spending worldwide from 2018 to 2023 (in billion euros)

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Sources

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Release date

June 2019

Region

Worldwide

Survey time period

2018 to 2019

Supplementary notes

*Forecast.
The source provides the following definition of drive-to-store advertising: "any form of advertising with the direct intention of increasing customer traffic to physical store".

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