Main reasons for cancelling SVOD subscriptions Singapore 2020
According to a survey on online video content conducted in August 2020, around 56 percent of Singaporean respondents stated they would consider canceling their SVOD service subscription when the price becomes too expensive. Singaporeans spent more time watching online video content compared to traditional broadcast, cable or satellite TV in that year. Most Singaporeans surveyed subscribed to just one SVOD service.