In Sweden, 11 percent of shoppers had already started their Christmas shopping in August, the results of a consumer survey revealed. According to a 2021 study, 19 percent of shoppers in Sweden start their holiday shopping journey on Black Friday. The period before the Black Friday and Cyber Week shopping events was only popular with 13 percent of respondents. At two percent, Cyber Monday was the least preferred time among Swedes to start with their Christmas shopping.
When shoppers begin holiday shopping in Sweden as of 2021, by time of year
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Klarna. (October 20, 2021). When shoppers begin holiday shopping in Sweden as of 2021, by time of year [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna. "When shoppers begin holiday shopping in Sweden as of 2021, by time of year." Chart. October 20, 2021. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna. (2021). When shoppers begin holiday shopping in Sweden as of 2021, by time of year. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna. "When Shoppers Begin Holiday Shopping in Sweden as of 2021, by Time of Year." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna, When shoppers begin holiday shopping in Sweden as of 2021, by time of year Statista, https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/ (last visited June 05, 2024)
When shoppers begin holiday shopping in Sweden as of 2021, by time of year [Graph], Klarna, October 20, 2021. [Online]. Available: https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/