In 2019, Gloria was the leading dairy brand in Peru with 329 million Consumer Reach Points (CRP), followed by Laive with 50 million CRP. That same year, the leading food brand in the Latin American country was Doña Gusta.
Leading dairy brands in Peru in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading dairy brands in Peru in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading dairy brands in Peru in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel. (2020). Leading dairy brands in Peru in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Peru in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel, Leading dairy brands in Peru in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/ (last visited June 18, 2024)
Leading dairy brands in Peru in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/