Alibaba's mobile ad revenue in China 2017-2021
In 2018, Alibaba Group's mobile ad revenue surpassed 20 billion U.S. dollars for the first time, representing an annual growth of 38.9 percent. The figure was projected to reach 35.29 billion U.S. dollars by 2021. On the Singles' Day in 2019, the Chinese e-commerce giant generated over 38 billion U.S. dollars, more than the U.S. sales of Black Friday and Cyber Monday combined.