Rakuten Insight in November 2019, a majority of respondents from India tried functional beverages because they wanted to try something new. On the other hand, about two percent of Indians surveyed said it was because it was endorsed by a celebrity or influencer.
According to a survey conducted by Reasons for trying functional beverages in India as of November 2019
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages in India as of November 2019 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for trying functional beverages in India as of November 2019." Chart. February 4, 2020. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for trying functional beverages in India as of November 2019. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for Trying Functional Beverages in India as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight, Reasons for trying functional beverages in India as of November 2019 Statista, https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/ (last visited June 13, 2024)
Reasons for trying functional beverages in India as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/