Share of online turnover Central & Eastern Europe 2016-2018, by channel
This graph presents the share of online turnover in selected Central & Eastern European countries from 2016 to 2018, sorted by sales channel. Pureplay online retailers held approximately two thirds of the market share in Central & Eastern European over this period, although sales in 2018 represented a slight shift towards click & mortar retailers, as they increased their share of sales from 36 percent to 38 percent.