In 2019, the company in the UK that invested the most in traditional advertising was Sky. The British telecommunications company spent 178.8 million British pounds on traditional advertising. Other large investors were McDonald's and P&G.
Largest advertiser in the United Kingdom (UK) in terms of traditional advertising investment in 2019 (in million GBP)
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Other statistics that may interest you TV advertising in the United Kingdom
Overview
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- Premium Statistic TV advertising spending in the UK 2011-2023
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
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Major players
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Marketer insights
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- Premium Statistic Leading marketing channels for storytelling in the UK 2023
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- Premium Statistic Sources of advanced TV ad budgets in the UK 2023
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- Premium Statistic Inhibitors of advanced TV ad spend in the UK 2023
- Premium Statistic Share of marketers who think it is time to get rid of GRPs in the UK 2023
- Premium Statistic Readiness to get rid of GRPs in the UK 2023
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2024
- Premium Statistic Traditional TV advertising reach in the UK 2020-2029, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2023
- Premium Statistic Time spent with TV advertising in the UK 2022-2023
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Communication methods used by retailers in Great Britain 2023
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
Spotlight: connected TV
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- Premium Statistic Household penetration of smart TV sets in the United Kingdom (UK) 2014-2023
- Premium Statistic Household ownership of smart TV in the United Kingdom (UK) 2014-2023, by age
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
- Premium Statistic Connected TV ad spend growth in the UK 2023, by format
Further related statistics
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- Pfizer's ad spending 2006-2023
- Breakdown of U.S. online ad revenue 2023, by format
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Breakdown of U.S. online ad revenue 2023, by format
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
WARC. (March 12, 2020). Largest advertiser in the United Kingdom (UK) in terms of traditional advertising investment in 2019 (in million GBP) [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1103719/largest-traditional-advertisers-in-the-uk/
WARC. "Largest advertiser in the United Kingdom (UK) in terms of traditional advertising investment in 2019 (in million GBP)." Chart. March 12, 2020. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1103719/largest-traditional-advertisers-in-the-uk/
WARC. (2020). Largest advertiser in the United Kingdom (UK) in terms of traditional advertising investment in 2019 (in million GBP). Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1103719/largest-traditional-advertisers-in-the-uk/
WARC. "Largest Advertiser in The United Kingdom (Uk) in Terms of Traditional Advertising Investment in 2019 (in Million Gbp)." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1103719/largest-traditional-advertisers-in-the-uk/
WARC, Largest advertiser in the United Kingdom (UK) in terms of traditional advertising investment in 2019 (in million GBP) Statista, https://www.statista.com/statistics/1103719/largest-traditional-advertisers-in-the-uk/ (last visited June 12, 2024)
Largest advertiser in the United Kingdom (UK) in terms of traditional advertising investment in 2019 (in million GBP) [Graph], WARC, March 12, 2020. [Online]. Available: https://www.statista.com/statistics/1103719/largest-traditional-advertisers-in-the-uk/