Cosmetics e-commerce retail sales share forecast in China 2018-2024

Published by
Xin Ou,
Feb 23, 2024
In 2018, the online retail sales value of cosmetic products accounted for around 74 percent of the total cosmetics retail sales in China. This proportion was forecasted to grow further and reach nearly 80 percent by 2024.

Forecasted share of online retail sales value of cosmetic products in the total cosmetics retail market in China from 2018 to 2024

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Release date

November 2019

Region

China

Survey time period

2018

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