Most common time in a day to watch shopping-related live streaming in China 2020

Published by
Xin Ou,
Feb 27, 2024
According to a survey on live streaming in China, around 67 percent of respondents said they usually watched shopping live during the leisure time after dinner. About two percent of respondents stated that they watched live streaming whenever and wherever possible. Watching shopping live streaming became a popular activity among Chinese internet users.

Preferred times of day to watch shopping live streaming among respondents in China as of May 2020

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Release date

June 2020

Region

China

Survey time period

May 2020

Number of respondents

3,106 respondents

Age group

under 40 years

Special properties

among residents of first- to fourth-tier cities

Supplementary notes

The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.

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