Using the pre- and post-coronavirus outbreak time frames of January to March as well as March to May 2020, a study explored the impact of the pandemic on the engagement time spent on different B2B content types, relying on data from North American companies. While some content types experienced a significant increase in their share of engagement time, such as the report which went from 9.5 percent of time being spent engaging with it to 17.5 percent. Contrary, the time spent on other content types decreased rapidly, among others the time share spent engaging with guides dropped from 16.1 percent before COVID-19 to 5.5 percent post-COVID-19.
Share of engagement time spent on different B2B content types before and during the coronavirus outbreak in North America as of May 2020
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PathFactory. (July 16, 2020). Share of engagement time spent on different B2B content types before and during the coronavirus outbreak in North America as of May 2020 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1155330/b2b-content-engagement-time-coronavirus-north-america/
PathFactory. "Share of engagement time spent on different B2B content types before and during the coronavirus outbreak in North America as of May 2020 ." Chart. July 16, 2020. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1155330/b2b-content-engagement-time-coronavirus-north-america/
PathFactory. (2020). Share of engagement time spent on different B2B content types before and during the coronavirus outbreak in North America as of May 2020 . Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1155330/b2b-content-engagement-time-coronavirus-north-america/
PathFactory. "Share of Engagement Time Spent on Different B2b Content Types before and during The Coronavirus Outbreak in North America as of May 2020 ." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/1155330/b2b-content-engagement-time-coronavirus-north-america/
PathFactory, Share of engagement time spent on different B2B content types before and during the coronavirus outbreak in North America as of May 2020 Statista, https://www.statista.com/statistics/1155330/b2b-content-engagement-time-coronavirus-north-america/ (last visited June 12, 2024)
Share of engagement time spent on different B2B content types before and during the coronavirus outbreak in North America as of May 2020 [Graph], PathFactory, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/1155330/b2b-content-engagement-time-coronavirus-north-america/