Leading results for "fitness tracker" on Amazon in the U.S. on Cyber Weekend 2020
On Black Friday 2020, which fell on November 27, roughly a third of all search results when searching the term "fitness tracker" on Amazon U.S. were accounted for by Fitbit. However, on Cyber Monday, which is just a few days later, Lintelek and Yamay were the leading brands on the U.S. website. They each accounted for approximately a fifth of the website's fitness tracker search results that day.