In 2019, most of business-to-business (B2B) purchases of automotive products and services in Italy were online. 85 percent of B2B transactions in the automotive sector were conducted through e-commerce channels. In comparison, B2B purchases in the fashion industry were mostly left out from online platforms, as e-commerce made up only 22 percent of B2B transactions.
E-commerce share of B2B market in Italy 2019, by sector
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Osservatori Digital Innovation. (November 10, 2020). E-commerce share of B2B market in Italy 2019, by sector [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1196535/e-commerce-share-of-b2b-market-by-sector-italy/
Osservatori Digital Innovation. "E-commerce share of B2B market in Italy 2019, by sector." Chart. November 10, 2020. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1196535/e-commerce-share-of-b2b-market-by-sector-italy/
Osservatori Digital Innovation. (2020). E-commerce share of B2B market in Italy 2019, by sector. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1196535/e-commerce-share-of-b2b-market-by-sector-italy/
Osservatori Digital Innovation. "E-commerce Share of B2b Market in Italy 2019, by Sector." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1196535/e-commerce-share-of-b2b-market-by-sector-italy/
Osservatori Digital Innovation, E-commerce share of B2B market in Italy 2019, by sector Statista, https://www.statista.com/statistics/1196535/e-commerce-share-of-b2b-market-by-sector-italy/ (last visited June 12, 2024)
E-commerce share of B2B market in Italy 2019, by sector [Graph], Osservatori Digital Innovation, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1196535/e-commerce-share-of-b2b-market-by-sector-italy/