According to data published in January 2021 based on a survey carried out in the United Kingdom, 48 percent of responding senior video marketers stated that ensuring data was accurate was a challenge of connected TV advertising; 42 percent named poor data quality in the same context.
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021
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Marketer usage
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Further related statistics
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- Connected TV programmatic ad spend growth in the U.S. 2019-2022
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- Local video ad revenue in the U.S. 2019, by medium
- Brazil: TV ad revenue 2021, by platform
- Terrestrial TV advertising expenses in Japan 2014-2023
- Possession of a connected television in France 2018-2019
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Time spent watching connected TV in the U.S. November 2017, by city
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- Distribution of new TV advertisements by price of product or service in Hungary 2022
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- Cooking Channel shows with largest ad revenue 2016
- CTV audience in Europe 2020, by number of people in the household
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- Rio 2016: data on advertising on NBC
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- Local video ad revenue in the U.S. 2019, by medium
- Brazil: TV ad revenue 2021, by platform
- Terrestrial TV advertising expenses in Japan 2014-2023
- Possession of a connected television in France 2018-2019
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Time spent watching connected TV in the U.S. November 2017, by city
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
- Distribution of new TV advertisements by price of product or service in Hungary 2022
- TV ad spend by type in Canada 2018-2022
- Family Guy: ad price on U.S. TV 2014-2021
- Summer Olympics: cost of a TV commercial in the U.S. 2004-2012
- Cooking Channel shows with largest ad revenue 2016
- CTV audience in Europe 2020, by number of people in the household
Xandr. (January 28, 2021). Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. "Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021." Chart. January 28, 2021. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. (2021). Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. "Challenges Most Likely to Impact Connected Tv (Ctv) Advertising in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr, Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/ (last visited June 12, 2024)
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 [Graph], Xandr, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/