One quarter of surveyed Russian advertisers with budgets up to 20 billion Russian rubles spent 25 percent of their total advertising budget on radio ads, according to a survey from 2021. On the other hand, approximately one fifth of companies allocated less than three percent of their ad spend on the radio channel.
What is the approximate share of radio advertising in your total advertising budget?
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Other statistics that may interest you Radio industry in the Netherlands
Radio usage
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- Premium Statistic Share of people listening to the radio daily in the Netherlands 2013-2019
- Premium Statistic Frequency of listening to the radio in the Netherlands 2017
- Premium Statistic Average daily time spent listening radio in the Netherlands 2006-2020
- Premium Statistic Daily audience reach of radio in the Netherlands 2013-2020
- Premium Statistic Daily audience reach of radio in the Netherlands 2022, by age group
- Premium Statistic Frequency of listening to the radio among youth in the Netherlands 2018
- Premium Statistic Radio and music consumption in the Netherlands in 2017, by audio type and gender
- Premium Statistic Radio and music consumption in the Netherlands in 2017, by audio type and age
Radio stations
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- Premium Statistic Audience market share of radio listening in the Netherlands 2011-2016, by broadcaster
- Premium Statistic Leading radio stations based on audience reach in the Netherlands 2022
- Premium Statistic Audience market share of selected radio stations in the Netherlands 2021, by gender
- Premium Statistic Audience market share of selected radios in the Netherlands 2021, by age group
- Premium Statistic Audience market share of radio stations in the Netherlands 2021, by location
- Premium Statistic Average market share of regional radio broadcasters in the Netherlands 2001-2017
- Premium Statistic Market share of regional radio stations in the Netherlands 2017, by broadcaster
Radio advertisement
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- Premium Statistic Net advertising spending biannually in the Netherlands 2013-2017, by format
- Premium Statistic Advertising expenditure in the Netherlands 2022, by medium
- Premium Statistic Largest advertising platform revenue change in the Netherlands 2016-2017, by platform
- Premium Statistic Advertising inflation in the Netherlands 2020, by channel
- Premium Statistic Non-digital advertising touchpoints in the Netherlands 2024
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- Premium Statistic Spot and non-spot radio ad revenue in the Netherlands 2014-2023
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Statistics
Russian Association of Communication Agencies. (April 5, 2021). What is the approximate share of radio advertising in your total advertising budget? [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies. "What is the approximate share of radio advertising in your total advertising budget?." Chart. April 5, 2021. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies. (2021). What is the approximate share of radio advertising in your total advertising budget?. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies. "What Is The Approximate Share of Radio Advertising in Your Total Advertising Budget?." Statista, Statista Inc., 5 Apr 2021, https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/
Russian Association of Communication Agencies, What is the approximate share of radio advertising in your total advertising budget? Statista, https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/ (last visited June 13, 2024)
What is the approximate share of radio advertising in your total advertising budget? [Graph], Russian Association of Communication Agencies, April 5, 2021. [Online]. Available: https://www.statista.com/statistics/1230281/radio-ad-budget-share-in-russia/