Share of offline lower-tier market FMCG consumers in China 2020, by channel

Published by
Xin Ou,
Feb 23, 2024
According to a survey among China's lower-tier consumers in August 2020, around 65.1 percent of respondents purchased food and daily necessities in supermarkets. In comparison, about 28.3 percent of respondents said they bought FMCG in convenience stores, such as 7-Eleven.

Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel

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Release date

September 2020

Region

China

Survey time period

August 2020

Number of respondents

5,404 respondents

Special properties

among FMCG consumers from tier-3 and below cities

Method of interview

Questionnaire

Supplementary notes

Lower-tier cities here refer to tier-3 cities and below.

The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.

Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.

One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).

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