According to a survey of consumers worldwide, when it came to in-app advertising formats, 43 percent of respondents indicated they were more likely to interact with rewarded video ads. Approximately 24 percent of the surveyed consumers reported they were likely to interact with playable ads, while roughly one in 10 respondents expected they would interact with in-app banner ads.
Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Mobile ad spend in Mexico 2023, by format
- Premium Statistic Ad spending growth of digital advertising in France 2019-2028
- Premium Statistic Growth of mobile digital advertising in the Netherlands 2019-2028
- Premium Statistic Mobile share of internet ad spend in Italy 2017-2027
- Premium Statistic Mobile ad spend growth in Germany 2021-2023
- Premium Statistic Mobile ad spend in Germany 2020-2023
- Premium Statistic Spending on banner advertising per internet user Spain 2019-2028, by device
- Premium Statistic Mobile ad revenue in China 2021-2025
- Premium Statistic Mobile ad spending growth in Italy 2017-2025
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
About the region
10
- Basic Statistic Most downloaded Google apps worldwide 2023
- Basic Statistic Countries with the most Snapchat users 2024
- Premium Statistic Average price of paid Amazon Appstore apps 2024
- Premium Statistic Average price of paid Android apps 2024
- Premium Statistic Number of iOS and Google Play app downloads as of Q1 2023
- Premium Statistic Global IAP revenue of Facebook Messenger 2017-2023
- Basic Statistic Mobile app categories with highest uninstall rate 2023
- Basic Statistic Mobile operating systems targeted by developers globally 2022-2023
- Basic Statistic Total Apple App Store iOS developer payout 2014-2023
- Premium Statistic Number of aggregated downloads of leading travel apps worldwide 2023
Other regions
10
- Premium Statistic Willingness of people in Ireland to pay for advert-free versions of popular apps 2018
- Premium Statistic Leading non-gaming iPad app publishers in the Netherlands 2021, by revenue
- Premium Statistic Most popular mobile messenger apps based in Asia 2021
- Premium Statistic Leading social media services and apps in Poland 2020, by user numbers
- Premium Statistic Most popular mobile internet sources in Russia 2021, by reach
- Premium Statistic Market share of music apps in India 2020
- Premium Statistic European consumer spending on mobile apps Q3 2021, by app store
- Premium Statistic Brazil: m-commerce uers' favorite payment methods 2021
- Premium Statistic Market share of online delivery platforms in Peru 2020
- Premium Statistic Mobile ad spend in Latin America 2022, by country
Related statistics
10
- Premium Statistic Reasons why U.S. smartphone users unsubscribe from brand mobile messages 2019
- Premium Statistic Responsiveness to smartphone ads in the U.S. 2018, by generation and situation
- Premium Statistic Conversion rate of in-app video and display advertising worldwide in Q1 2019
- Premium Statistic Conversion rate of in-app video advertising worldwide Q1 2019, by type
- Premium Statistic Digital ad spend in Europe 2022, by format
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
- Premium Statistic Growth of display ad spend in the UK 2022, by format
- Premium Statistic Non-smartphone digital ad spend in the UK 2013-2022
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
Further related statistics
2
Further Content: You might find this interesting as well
AdColony. (March 4, 2021). Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony. "Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021." Chart. March 4, 2021. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony. (2021). Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony. "Share of Consumers Worldwide Who Were Likely to Interact with Selected In-app Advertising Formats as of 1st Quarter 2021." Statista, Statista Inc., 4 Mar 2021, https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony, Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 Statista, https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/ (last visited May 23, 2024)
Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 [Graph], AdColony, March 4, 2021. [Online]. Available: https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/