In a survey conducted in the Asia-Pacific region in 2021, 60 percent of respondents in both China and Hong Kong considered social media ads to not be very trustworthy. Social media advertising had the highest trust rate in India, with 16 percent of the country's respondents considering it to be very trustworthy.
Share of consumers trusting social media advertising in the Asia-Pacific region in 2021, by country or territory
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Campaign Asia. (February 4, 2021). Share of consumers trusting social media advertising in the Asia-Pacific region in 2021, by country or territory [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1320737/apac-consumer-trust-in-social-media-advertising-by-country/
Campaign Asia. "Share of consumers trusting social media advertising in the Asia-Pacific region in 2021, by country or territory." Chart. February 4, 2021. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1320737/apac-consumer-trust-in-social-media-advertising-by-country/
Campaign Asia. (2021). Share of consumers trusting social media advertising in the Asia-Pacific region in 2021, by country or territory. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1320737/apac-consumer-trust-in-social-media-advertising-by-country/
Campaign Asia. "Share of Consumers Trusting Social Media Advertising in The Asia-pacific Region in 2021, by Country or Territory." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/1320737/apac-consumer-trust-in-social-media-advertising-by-country/
Campaign Asia, Share of consumers trusting social media advertising in the Asia-Pacific region in 2021, by country or territory Statista, https://www.statista.com/statistics/1320737/apac-consumer-trust-in-social-media-advertising-by-country/ (last visited May 23, 2024)
Share of consumers trusting social media advertising in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/1320737/apac-consumer-trust-in-social-media-advertising-by-country/