Most well-known hair care brands in the United States 2023
Dove is the most well-known hair care brand in the United States. The American personal care brand is recognized by 88 percent of online respondents, 2 percent more than second placed Suave. Another American brand Head & Shoulders comes third in this list with 83 percent brand awareness among internet users in the U.S.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Founded in 1957, For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.