According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), minimizing the risk of losing sensitive information and the ability to coordinate different areas of one's personal life in one place were indicated as the main benefits that using a super app would bring to consumers who were very or extremely interested in using this type of integrated experience. In comparison, 39 percent of respondents who indicated they were only slightly or somewhat interested in using super apps reported considering minimizing the risk of losing sensitive information one of super apps' leading benefits. Additionally, 35 percent of respondents with the same level of interest in super apps reported they valued the possibility to minimize trust concerns.
Share of consumers worldwide who value super apps benefits as of January 2022
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PYMNTS. (July 14, 2022). Share of consumers worldwide who value super apps benefits as of January 2022 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1344959/top-benefits-super-apps-consumers/
PYMNTS. "Share of consumers worldwide who value super apps benefits as of January 2022." Chart. July 14, 2022. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1344959/top-benefits-super-apps-consumers/
PYMNTS. (2022). Share of consumers worldwide who value super apps benefits as of January 2022. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1344959/top-benefits-super-apps-consumers/
PYMNTS. "Share of Consumers Worldwide Who Value Super Apps Benefits as of January 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1344959/top-benefits-super-apps-consumers/
PYMNTS, Share of consumers worldwide who value super apps benefits as of January 2022 Statista, https://www.statista.com/statistics/1344959/top-benefits-super-apps-consumers/ (last visited May 23, 2024)
Share of consumers worldwide who value super apps benefits as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344959/top-benefits-super-apps-consumers/