Share of respondents who multitask during media activities in the U.S. 2022
In 2022, 68 percent of respondents claimed to multitask while listening to music in the United States. More than 60 percent of consumers listened passively to podcasts, while activities that are bound to require more focus, like gaming or reading, were consumed while multitasking by 34 and 21 percent of respondents, respectively.