As of July 2022, the largest bulk of YouTube video views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately six percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only two percent of all the views on YouTube as of the examined period.
Share of YouTube video views generated by selected types of content creators in the United States as of July 2022
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Activate. (October 26, 2022). Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. "Share of YouTube video views generated by selected types of content creators in the United States as of July 2022." Chart. October 26, 2022. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. (2022). Share of YouTube video views generated by selected types of content creators in the United States as of July 2022. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. "Share of Youtube Video Views Generated by Selected Types of Content Creators in The United States as of July 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate, Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 Statista, https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/ (last visited May 23, 2024)
Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/