Quarterly Apple Pay penetration, online or offline, in Italy 2019-2023
Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Three out of 10 respondents from Italy indicated they had used Apple Pay in a POS setting between April 2022 and March 2023 - with an additional one out of 10 saying they used Apple Pay during this same time for online payments.
Apple Pay adoption for in-store payments in Italy was higher in 2023 than it was in early 2020, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from