In June 2023, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in the United States stood at 17.84 U.S. dollars, while the same value for Android apps was 19.21 U.S. dollars. The eCPM for in-app interstitial ads for iOS was 15.3 U.S. dollars, and the Android one stood at almost the same - 15.02 U.S. dollars.
In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Mobile advertising and marketing in the U.S.
Global overview
5
- Premium Statistic Mobile ad spending worldwide 2018-2024
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Mobile ad spend worldwide in 2022, by OS
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad size
U.S. market
8
- Premium Statistic Mobile advertising spending in the U.S. 2020-2025
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
- Premium Statistic B2B mobile ad spend in the U.S. 2020-2024
- Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
- Premium Statistic Facebook mobile ad spend growth in the U.S. 2021, by OS
- Premium Statistic Apple ad revenue in the U.S. 2020-2024
Marketer perspective
5
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Basic Statistic App monetization methods by U.S. publishers 2024
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Audience
5
- Premium Statistic Mobile internet usage reach in the United States 2020-2029
- Premium Statistic Mobile internet users in the United States 2020-2029
- Premium Statistic Number of apps used daily by mobile gamers in the U.S. 2022
- Premium Statistic Leading mobile activities for U.S. users 2021
- Basic Statistic Leading mobile apps in the United States 2023, by unique visitors
Consumer perspective
8
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
- Premium Statistic Major mobile app ads noticed by adults in the U.S. 2021
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
- Basic Statistic Users in selected markets feeling tracked online after talking about a topic 2023
- Basic Statistic Mobile targeted ads awareness after talking about a topic in selected markets 2023
Spotlight: In-game advertising
8
- Premium Statistic Mobile gaming ad revenue in the U.S. 2020-2024
- Premium Statistic Attitudes towards brands in video games among U.S. gamers 2021
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age
- Premium Statistic Probability of U.S. mobile gamers opting for app tracking 2022
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
Further related statistics
1
Further Content: You might find this interesting as well
Appodeal. (July 4, 2023). In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars) [Graph]. In Statista. Retrieved June 14, 2024, from https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal. "In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars)." Chart. July 4, 2023. Statista. Accessed June 14, 2024. https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal. (2023). In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars). Statista. Statista Inc.. Accessed: June 14, 2024. https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal. "In-app Advertising Effective Cost-per-mille (Ecpm) The United States in June 2023, by Ad Type & Os (in U.S. Dollars)." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal, In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars) Statista, https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/ (last visited June 14, 2024)
In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars) [Graph], Appodeal, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/